Presentation of the study on the impacts of industrialized construction from a triple perspective: economic, environmental and social at UPF-BSM
On 10 February, from 11.00 am to 1.00 pm, the ITeC will host the presentation of the study Impacts of industrialised construction from a triple perspective: economic, environmental and social, prepared by UPF Barcelona School of Management (UPF-BSM). The event will have a face-to-face format and will bring together professionals and experts from the real estate and construction sectors.
This study is the fifth applied research project promoted by the Chair of Decent and Sustainable Housing at the UPF Barcelona School of Management, a space for reflection that was born from the collaboration with Metropolitan House. The Chair aims to analyse the real estate sector from a social, environmental and economic perspective, promoting a more sustainable housing model aimed at improving the quality of life of citizens.
The event thus becomes an opportunity to reflect on the role of industrialized construction as a lever for transformation towards a more efficient, innovative and sustainable sector.
Attendees will receive a printed copy of the study.
Program
- 10:45 a.m. – DOORS OPEN AND REGISTRATION
- 11:00 a.m. – INSTITUTIONAL WELCOME
- Francisco Diéguez, General Director of ITeC
- 11:10 a.m. – PRESENTATION OF THE STUDY
- Ramon Bastida – Co-author of the study and Director of the Chair of Decent and Sustainable Housing at UPF-BSM
- 11:40 a.m. – ROUNDTABLE DISCUSSION Industrialized Construction: Synergies between Economy, Environment, and New Technologies
- Presented and moderated by: Francisco Diéguez, General Director of ITeC
- Jordi Marà – CEO of the Metropolitan House Ibérica Residencial
- Juan Manuel Borrás – Operations Director of Culmia
- Montse Pujol – CEO of Group PMP
- Artur Miró – Sustainability Director of Calaf Group
- 12:50 p.m. – CLOSING REMARKS
- José Manuel MartÃnez Sierra – General Director of the UPF Barcelona School of Management
At the end of the event, a glass of cava will be offered to attendees.
Date: February 10, 2026
Time: from 11:00 a.m. to 1:00 p.m.
Place: ITeC Assembly Hall (Carrer Wellington 19, 08018 Barcelona)
Format: Face-to-face
Language: Catalan
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