Our interview invited this time is Cristina García, Strategic Account Manager at Procore Technologies.

PROCORE Technologies, Global Partner of the Barcelona Contech Hub, is a North American multinational company with over 21 years of history, a global leader in innovation in the construction sector. It offers its cloud-based construction project management software to over 150 countries around the world, and it is present in some of the most iconic projects worldwide.

Welcome Cristina to our interview space.

1. Could you briefly present the company PROCORE and its role in the construction sector?

Procore is a comprehensive construction management platform that streamlines every stage of a project, from pre-construction planning through project completion. It replaces fragmented systems like spreadsheets and emails with one central source of truth, making it easier for teams to stay on the same page. Procore offers a wide range of tools for tendering and estimating, project tracking, quality and safety management, document control, field productivity, resource coordination, scheduling integration, cost control, and BIM connectivity. By enabling real-time data sharing and collaboration between office and field teams, it helps reduce errors and delays while fostering data-driven decision-making. Its Marketplace also connects users with partner solutions, extending its capabilities and supporting compliance with standards like ISO 19650.

2. According to your extensive experience in the sector, how has digitalisation impacted the construction industry in recent years, and what trends do you observe in this area?

Digital transformation is reshaping construction. Tools like BIM help teams catch issues before construction, significantly reducing errors and rework. Projects now benefit from real-time collaboration between office and field teams, thanks to centralised systems that keep everyone aligned. Companies are increasingly using data-driven decision-making along with advanced tech like AI, IoT, and VR/AR to predict risks and automate tasks. There’s also a big push toward integrated platforms that tackle data silos, making it easier to manage projects from start to finish. While awareness grows and more firms adopt digital tools, the industry is also focusing on training and upskilling to address the tech skills gap and support sustainable practices.

3. What emerging technologies do you consider to be transforming the construction sector, and how are you incorporating these changes into your products and services?

At Procore, we see several emerging technologies reshaping construction, and we incorporate these changes to keep project teams ahead of the curve:

• BIM and Digital Twins: While we don’t create BIM models, Procore empowers teams to collaborate through a central Common Data Environment—aligned with ISO 19650 standards.
• Common Data Environments: Our system supports document version control and metadata management, helping maintain up-to-date, reliable project information.
• AI and Machine Learning: We’re applying AI to streamline workflows; from smart snagging to predictive planning, driving faster, safer outcomes. In future releases, we plan to leverage historical data to predict risks and track delays more effectively.
• IoT: As more sites deploy IoT sensors for real-time data, our platform serves as a repository for insights that enable data-driven decisions.
• AR/VR and Robotics: Although we’re not developing these tools directly, by centralising project data, we pave the way for easier integration with visualisation technologies and automated scheduling formats.
• Offsite Manufacturing and Data Analytics: Our pre-construction and project management tools coordinate offsite manufacturing through schedule and delivery tracking. Our dashboards and reporting systems also lay the foundation for more predictive planning strategies.

4. Can you share an example of how your software has improved efficiency or productivity in construction projects?

Procore significantly increases efficiency and productivity in construction projects, delivering measurable ROI:

• Centralised Data with CDEs: Procore’s Common Data Environment keeps all project information in one accessible place, reducing errors and rework. Projects stay on schedule and within budget, improving ROI by cutting costs related to delays and mistakes.
• Proactive Planning with BIM: Teams can visualise and plan projects virtually before physical construction begins, minimising costly delays and unforeseen expenses.
• Rapid Estimations via BOQ Software: The Bill of Quantities tool automates estimations, providing quick and accurate cost assessments, letting contractors respond to more bids and boost revenue.
• Quality Assurance with FieldView: By analysing site data, FieldView prevents recurring quality issues, improving outcomes and enhancing customer satisfaction.
• Overall Efficiency: According to Procore’s ROI report, customers save an average of 15 days on project schedules, yielding significant financial benefits and enabling teams to adapt quickly to changing needs.

5. How does PROCORE ensure that its technological solutions remain updated and relevant in a constantly and exponentially evolving market?

At Procore, we keep our solutions current by closely listening to users and monitoring industry trends. We regularly roll out features like the 10-4 tendering function and AI tools and agents that make previously laborious processes more efficient. We’re also looking at deeper BIM scheduling integrations for the future. Serving as a central hub, our platform easily connects to the latest tech – IoT, AR/VR, and robotics – while maintaining accessible, high-quality data. We use an agile approach, so our products stay relevant and adapt quickly to market changes, ensuring that our customers remain ahead of the curve.

6. What are the main cultural or structural barriers within construction companies to adopting new technologies in terms of digitalisation? How do you usually address and mitigate these resistances in your consulting processes?

One major barrier is resistance to change. Experienced professionals often rely on traditional methods, believing that “if it ain’t broke, don’t fix it.” There can also be a disconnect between office and site staff, each viewing technology differently. Disparate systems and siloed teams make people wary of new digital tools.

At Procore, we overcome these hurdles by showing quick wins – like real-time reporting and streamlined processes – to demonstrate the value of digital solutions. We offer tailored training for everyone, from leadership to on-site crews, so they understand how these tools simplify their roles. By building trust in data and standardising processes, we create a collaborative environment that embraces technology. We often start with pilot projects and scale up after success, empowering early adopters to become champions of digitalisation.

7. How does your company address the training and development of digital skills in professionals in the construction sector?

At Procore, we focus on equipping construction professionals with the digital skills they need:

• Procore Training Center: Free courses to help users maximise our software’s benefits.
  Certification Programs: Validate competencies and encourage smarter, more efficient work.
• Community Engagement: Through procore.org, we partner with universities to integrate tech training into construction curricula, preparing future leaders for digital tools.
• Women in Construction Initiative: We support women with mentorship, networking, and digital-skills-focused workshops.
• Collaborative Learning: Workshops and seminars keep both veterans and newcomers current on the latest tech challenges and solutions.

At Procore, we’re not just about software; we’re about creating a community where everyone -regardless of background- can grow and innovate in the construction space.

8. From your perspective, how is the profile of construction professionals changing due to digital transformation? What skills are now essential, and how are companies preparing for this transition?

Digital transformation is redefining the role of construction professionals. Traditional hands-on experience now pairs with digital and technical skills. Familiarity with sector-specific software, data interpretation, and virtual collaboration is increasingly vital.

Companies are responding by investing in targeted training, adopting integrated platforms, and recruiting digitally savvy talent. They’re also establishing digital transformation teams to drive system adoption. The result is a more efficient, data-driven, and collaborative industry where everyone contributes to ongoing innovation.

9. What initiatives has your company taken to foster a culture of innovation and digitalisation among its employees and partners?

At Procore, driving a culture of innovation and digitalisation is at the heart of our operations. We believe in empowering our people and partners to embrace technology and foster change in the construction industry.

Our Training Center equips our workforce with the digital skills needed to excel. It’s not just about using tools – it’s about understanding how technology can transform workflows and unlock new possibilities. We emphasise practical learning, ensuring that our teams are ready to implement what they learn in real-world scenarios.

The Tendering Tool is a perfect example of our commitment to innovation. By simplifying the bidding process, we enable our partners to work more efficiently and make informed decisions quickly. This tool exemplifies how digital solutions can streamline complex processes and improve outcomes.

Collaboration is another cornerstone of our culture. We create environments where ideas can be shared freely, fostering a collective drive toward digital transformation. By working together, our teams and partners can innovate more effectively and respond to industry challenges with agility.

We also focus on continuous learning. By staying ahead of industry trends, our employees are always prepared to tackle new challenges. This commitment to growth ensures that we remain leaders in the field, ready to adapt and innovate as the industry evolves.

Our values – openness, ownership, and optimism – guide everything we do. They encourage creative thinking and initiative, ensuring that innovation is not just a goal but a way of life at Procore. These values help us build a future where technology enhances every aspect of construction, making it more efficient, sustainable, and impactful.

10. What role do startups play in your innovation strategy? Can you explain to readers your proposals to boost the sector (event agenda and Marketplace)?

Startups are crucial to our innovation strategy, introducing fresh ideas and specialised technologies that expand our ecosystem. By using our Marketplace, we seamlessly integrate their solutions, eliminating data silos and improving workflows. We also organise and participate in key industry events – like Digital Construction Week – where we unveil new features, share best practices, and network with the construction community. These events help drive digital adoption in the sector and spark new partnerships, all of which fuel ongoing innovation.

11. How does your company evaluate the potential for collaboration with startups in the construction sector, and what criteria does it use to select partners?

We focus on solutions that directly benefit our users by addressing genuine needs – whether it’s improving data flow, boosting site safety, or streamlining project workflows. Compatibility with our APIs, reliability, security, and user adoption are essential factors. We also consider how well each technology aligns with our vision of a more connected, efficient construction landscape. Ultimately, we partner with startups that add clear value and support us in driving innovation on behalf of our customers.